{"id":2022,"date":"2026-08-26T17:14:42","date_gmt":"2026-08-26T17:14:42","guid":{"rendered":"https:\/\/conseiller.rbcinsurance.com\/fr\/?post_type=video&#038;p=2022"},"modified":"2026-08-26T17:14:43","modified_gmt":"2026-08-26T17:14:43","slug":"sean-donnelly-questions-assurances","status":"publish","type":"video","link":"https:\/\/conseiller.rbcinsurance.com\/fr\/videos\/sean-donnelly-questions-assurances\/","title":{"rendered":"Entretien avec Sean Donnelly | Questions d&rsquo;assurances"},"content":{"rendered":"\n<p>Sean\u00a0Donnelly, pr\u00e9sident de Chatter\u00a0AI, explique le fonctionnement de l\u2019\u00e9conomie en K, lorsque la reprise \u00e9conomique divise la population en deux trajectoires distinctes, et ce que cette r\u00e9alit\u00e9 signifie pour les conseillers en assurance. Il explique comment pr\u00e9senter l\u2019assurance aux clients qui prosp\u00e8rent en misant sur l\u2019optimisation fiscale et la protection des actifs, comment rendre son co\u00fbt plus accessible aux personnes qui vivent d\u2019une paie \u00e0 l\u2019autre et pourquoi l\u2019\u00e9poque des strat\u00e9gies marketing universelles est r\u00e9volue. Il faut d\u00e9sormais segmenter les client\u00e8les et adapter le message \u00e0 chacune d\u2019elles.<\/p>\n\n\n\n<div class=\"wp-block-buttons mar-t-hlf mob-mar-t-hlf mar-b-64 mob-mar-b-64 is-layout-flex wp-block-buttons-is-layout-flex\"><div>\n<div class=\"wp-block-button  is-style-primary primary btn before\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/conseiller.rbcinsurance.com\/fr\/gestion-de-patrimoine\/\" data-dig-id=\"LP-2022-d66ba6ec\" data-dig-category=\"LP\" data-dig-action=\"button click\" data-dig-label=\"En savoir plus <strong&gt;Gestion de patrimoine<\/strong&gt;-https:\/\/conseiller.rbcinsurance.com\/fr\/gestion-de-patrimoine\/ \">En savoir plus <strong>Gestion de patrimoine<\/strong><\/a><\/div>\n\n\n\n<div class=\"wp-block-button btn before is-style-tertiary tertiary\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/conseiller.rbcinsurance.com\/fr\/questions-assurances\/\" data-dig-id=\"LP-2022-d66ba6ec\" data-dig-category=\"LP\" data-dig-action=\"button click\" data-dig-label=\"Parcourir tous les vid\u00e9os-https:\/\/conseiller.rbcinsurance.com\/fr\/questions-assurances\/ \">Parcourir tous les vid\u00e9os<\/a><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-cbe57604 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\">\n<figure class=\"wp-block-image size-large is-resized has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"139\" height=\"178\" src=\"https:\/\/conseiller.rbcinsurance.com\/fr\/wp-content\/uploads\/sites\/3\/2026\/08\/Sean-Donnelly-Headshot.jpg?quality=80&amp;w=139\" alt=\"\" class=\"wp-image-2024\" style=\"border-style:none;border-width:0px;width:211px;height:auto\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<p><strong>Sean Donnelly<\/strong><br><strong><strong><strong>Pr\u00e9sident de Chatter\u00a0AI<\/strong><\/strong><\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<p>Sean&nbsp;Donnelly est un dirigeant chevronn\u00e9 du secteur du marketing. Il aide les marques \u00e0 mieux comprendre leurs clients et \u00e0 cr\u00e9er des liens avec eux gr\u00e2ce aux enseignements tir\u00e9s de l\u2019IA, aux sciences comportementales et \u00e0 trois d\u00e9cennies d\u2019exp\u00e9rience en publicit\u00e9. Il a travaill\u00e9 avec certaines des marques les plus connues au monde, notamment Microsoft, Samsung, Vodafone, KFC et BMW. Aujourd\u2019hui, il dirige les activit\u00e9s d\u2019information client\u00e8le et de strat\u00e9gie en marketing optimis\u00e9es par l\u2019IA.<\/p>\n\n\n\n<p>Son parcours professionnel sort des sentiers battus&nbsp;: apr\u00e8s avoir con\u00e7u des espaces urbains, il s\u2019est tourn\u00e9 vers les transformations num\u00e9riques, dont il a \u00e9t\u00e9 l\u2019un des pionniers. Un fil conducteur traverse toutefois toute sa carri\u00e8re&nbsp;: une profonde curiosit\u00e9 pour la fa\u00e7on dont les gens pensent, ressentent et agissent, ainsi que la volont\u00e9 de pr\u00e9server une dimension profond\u00e9ment humaine dans les strat\u00e9gies marketing, m\u00eame \u00e0 mesure que les outils gagnent en intelligence.<\/p>\n\n\n\n<p>Fort de plusieurs d\u00e9cennies d&rsquo;exp\u00e9rience et d&rsquo;une r\u00e9putation de professionnalisme et de souci du d\u00e9tail, Chad b\u00e2tit des relations durables et une confiance \u00e0 long terme. En dehors du travail, il copr\u00e9side le tournoi de golf annuel de Fibrose kystique Durham Region et profite de son temps avec sa femme Dana, leurs trois enfants, ainsi que de quelques parties de hockey ou descentes de ski \u00e0 l&rsquo;occasion.<\/p>\n","protected":false},"template":"single-video.php","meta":{"_acf_changed":false,"rbci_video_post_title":"Entretien avec Sean Donnelly | Questions d'assurances","rbci_video_post_description":"","rbci_video_post_embed":"https:\/\/assets.rbcinsurance.com\/asset\/ec097a9d-af88-4a3a-acdb-633e29352ac7\/mp4\/Sean-Donnelly-FR-Insurance-Matters.mp4","editor_notices":[],"footnotes":""},"video_category":[],"class_list":["post-2022","video","type-video","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Entretien avec Sean Donnelly | Questions d&#039;assurances | RBC Assurances centre des 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